MARKETING ASSOCIATE – MCC Theater, New York, NY
MCC THEATER seeks a creative and digitally savvy Marketing Associate to support the Marketing team across all of MCC’s productions and programs. This individual should be excited by the prospect of cultivating new audiences, and bring a data-driven mindset in executing responsive and efficient campaigns. This team member should also be excited about creating and evaluating marketing content through the lens of MCC’s Core Values.
ABOUT MCC THEATER
MCC Theater is an award-winning off-Broadway theater company. Our mission is to provoke conversations that have never happened and otherwise never would. We are dedicated to producing work that pushes audiences, artists, and students alike to confront and consider preconceived notions about contemporary social issues. We fulfill our mission across four program areas: annual productions of new plays and musicals; artistic development; deep and enriching public engagement programs; and in-school and after-school educational programs that foster in high school students the desire to be heard and the courage to speak out.
With the opening of the $20 million state-of-the-art Robert W. Wilson MCC Theater Space on West 52nd Street in January 2019, MCC brought all programming and administrative operations under one roof for the first time in its history. The space features two state-of-the-art theaters, the Newman Mills Theater (245 seats) and the Susan & Ronald Frankel Theater (100+ seats, flexible configuration), two studios and ample public space. Notable recent productions include Space Dogs, The Wrong Man, BLKS, All the Natalie Portmans, School Girls; or The African Mean Girls Play, The Legend of Georgia McBride, Hand to God, Charm, Punk Rock, and many others over its 30+ years.
This is a full-time, non-exempt position. Salary is commensurate with experience ranging $50,000-$55,000/yr plus health, dental and vision benefits, opt-in 403(b), paid time off, and other benefits. This is an in-person position. Benefits include medical, dental, vision, and generous paid time off, and available work-from-home hours.
The Marketing Associate will play a crucial role in the creation and execution of marketing assets for annual production campaigns and institutional programs. This position supports the development and implementation of promotional plans to increase engagement across digital channels as a key part of the continued progressive expansion and diversification of MCC’s audiences. The ideal candidate will be highly self-driven, with a demonstrated ability to wear multiple hats and build/improve departmental processes.
The Marketing Associate reports directly to the Director of Marketing & Audience Services, and works closely with the Audience Services Manager, Marketing & Audience Services Assistant, and Marketing Assistant (part time).
- Build and deploy promotional and institutional e-blasts
- Create, publish, and monitor social media content across Facebook, Instagram, Twitter, and Tik Tok
- Manage email and social media calendars, working with the team to populate content and timing based on show calendars and data-driven strategies
- Assist with the routing and collection of feedback on digital and printed marketing assets
- Build audience surveys for distribution in MCC emails, and work with Marketing team to create regular audience feedback reports
- Provide regular and timely updates to the website (WordPress)
- Work with Director of Marketing & Audience Services to produce regular email, social media, and website reporting to track progress toward departmental engagement goals
- Other duties as assigned
DESIRED SKILLS & QUALIFICATIONS
MCC seeks a digitally savvy creative thinker with 3-4 years of arts administration (theater strongly preferred) with a passion for the arts/theater, who is keyed into the NYC theater digital ecosystem. This highly collaborative individual will have an understanding of social media and email marketing best practices, a commitment to maintaining a constant expertise in this area, and the ability to quickly adapt to a new brand voice and aesthetic. Excellent writing/communication skills are required, as well as strong organizational skills and ability to multitask effectively.
Other desirable skills/experiences include graphic design, WordPress (or other CMS), theater ticketing systems (Spektrix or other), social listening/publishing platforms (ie: Sprout Social, Hootsuite), Facebook Business Manager, project management software (ie: Basecamp, Trello, etc.), and photography/video editing.
MCC seeks team members with an eagerness to be an active participant in and meaningful contributor to our ongoing work on creating and nurturing a culture of belonging rooted in equity, diversity and inclusion and apply EDI principles to their scope of work.
MCC is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Women, minorities, individuals with disabilities, and veterans are encouraged to apply.
The facilities at MCC Theater are fully accessible and ADA compliant with self-opening entrance doors, elevators, ramps, and ADA-compliant restrooms on both floors.
Proof of vaccination and boosting against COVID-19 required.
To apply, please email your cover letter and resume as a single PDF file to email@example.com with MKTG SEARCH in the subject line. Please use your cover letter to outline or illuminate relevant experience, and tell us how you became aware of the position and any direct experience you have had with MCC Theater and its productions and education programs. No mail or phone calls please.
THE ROBERT W. WILSON MCC THEATER SPACE
Our new home in Hell’s Kitchen allows us to deepen our mission and encourage greater collaboration among all of our ARTISTS, STUDENTS, and AUDIENCES.